2017款KIA CERATO低价上市可否有奇迹?
作者:邵青 《澳洲汽车杂志/Auto Weekly Magazine》
CERATO,KIA的当家小车,日前迎来了第三代车型的中期改款。前阵澳洲车市一道由HYUNDAI和KIA主仆共同演绎的低价促销奇景着实为这两家韩国大厂吸引到十足的关注度和相应的销售业绩,其中I30迅速蹿升成为本地市场的车型销量冠军,而CERATO同样录得大幅增长。相信也正是基于这一波热销行情,澳洲KIA高层对这款普及型小车,当然也包括整个品牌的未来信心满满憧憬无限。
在并不久远的2013,CERATO在家用小车序列仅位列12,几乎已被主流市场所遗弃。但自去年开始,CERATO便大踏步地走上了一条一马平川的康庄大道,10,392(2015年)的出货量较之2014上扬52%。截至四月末,2016年累计出货量达到3,465,超过去年同期11.5%。KIA方面对CERATO的近期目标也非常明晰——超越HOLDEN CRUZE成为小车类别仅次于I30、COROLLA、马三,以及GOLF的座次第五。依照CERATO近两年的上升轨迹,上述预期谈不上特别激进感性,完全有可能在今年内实现。
2017改款车型说起来并无太多显著的变化,无非是外观内饰上的微调、配置小幅升级,以及高配车型安全性能的提升。所以CERATO日后百尺竿头的关键仍是价格,而非技术性能,那是GOLF的聚焦所在。前阵$19,990上路价并免费升级自动波,附加$1,000购物卡的超级低价相信用不了多久仍会出现在2017款车型上。说得直白点,CERATO的核心价值莫过于价格,或者说性价比。当然澳洲KIA长达七年的原厂保修也是斤两十足童叟无欺。
和之前1.8l/2.0l两套动力系统同时出现做法有所不同,2017款CERATO被简化至标配2.0l四缸汽油引擎(112kw/192nm),配六速手波或六速自动波(六速手波仅在入门级车型S出现,其余车型均标配六速自动波),百公里7.1l的油耗相对1.8l(7.3-7.7l)和2.0l(7.5l)版本皆有所优化。
2017款CERATO按照配置水平共有四种车型供选,分别是S、S PREMIUM、SI、SLI。上市伊始,澳洲KIA对CERATO便开门见山直接以出车价示人。
2016 Kia Cerato driveaway pricing(上路价)
S |
$19,990 |
S (a) |
$19,990 |
S with AV (a) |
$20,490 |
S Premium (a) |
$24,990 |
Si (a) |
$28,990 |
SLi (a) |
$32,490 |
以下是2017款CERATO的配置详解。
2017 Kia Cerato specifications:
Kia Cerato S (from $19,990 drive away)
- 2.0-litre MPI petrol engine (112kW/192Nm)(2.0l自然吸气汽油引擎,峰值输出112kw/192nm)
- 6-speed manual (6-speed automatic optional)(6速手波或6速自动波)
- 16-inch steel wheels (205/55 R16)(16寸钢轮)
- Full size spare wheel(全尺寸钢轮备胎)
- Six airbags(6气囊)
- Front and rear parking sensors(前后倒车感应)
- Cruise control(巡航定速)
- 3.5-inch TFT LCD instrument cluster(3.5英寸仪表盘)
- Bluetooth phone and audio streaming(蓝牙功能)
- Six-speaker sound system(6声道音响)
- MP3-compatible audio system with CD player and USB input(兼容MP3功能的CD音响及USB接口)
- Multi-function steering wheel with audio, phone and cruise controls(多功能方向盘)
- Manual air-conditioning(手动操作空调)
- Front fog lights(前雾灯)
- Keyless entry(遥控钥匙)
- Cloth trim(织物面料座椅)
- 60/40 split rear seat(60:40比例放倒后排座椅)
- Body coloured bumpers(车身同色保险杠)
- Body coloured door handles(车身同色门把手)
- 12 volt power outlets x2(12伏电源接口*2)
- Sunglasses holder(车顶眼镜盒储物格)
Kia Cerato S Premium specifications (from $24,990 drive away)
S trim plus:
- 16-inch alloy wheels (205/55 R16) with full size alloy spare(16寸合金轮及全尺寸合金轮备胎)
- 7.0-inch touchscreen infotainment system(7英寸触屏)
- Satellite navigation(GPS卫星导航)
- Reversing camera(倒车后视系统)
- Automatic dusk-sensing headlamps(自动大灯)
- Soft-touch interior materials(软质内饰)
- Chrome interior door handles(镀铬内侧门把手)
- Premium steering wheel and shift knob(高档方向盘及档把)
- Artificial leather-wrapped instrument cluster(人造皮内饰)
Kia Cerato Si specifications ($28,990 drive away)
S Premium trim plus:
- Leather seat trim(真皮内饰)
- Rear air vents(空调后排出风口)
- Auto up/down front windows(一键开关前窗)
- Push button start(按钮启动)
- Electric folding mirrors(电动折叠外后视镜)
- Illuminated vanity mirrors(可照明遮阳板化妆镜)
- Chrome accented exterior door handles and window surrounds(镀铬外侧门把手及窗饰)
- Aeroblade windscreen wipers(刃状雨刮片)
- Blind spot detection(盲点监控)
- Lane change assist(并线辅助)
- Rear cross traffic alert(后方穿行物体警示)
Kia Cerato SLi specifications ($32,490 drive away)
Si trim plus:
- 17-inch alloy wheels (215/45 R17) with full size alloy spare wheel(17寸合金轮及全尺寸合金轮备胎)
- Alloy sports pedals(铝合金脚踏板)
- Steering wheel mounted paddle shifters(换挡拨片)
- Dual-zone climate control(双区域自动空调)
- LED daytime-running lights (DRLs)(LED日间行车灯)
- 8-way power driver’s seat(8档电动调节驾驶者座椅)
- Heated and ventilated driver’s seat(驾驶者座椅加热功能)
- Heated passenger seat(前排乘客座椅加热功能)
- Electric sunroof(电动天窗)
- HID headlamps(氙气大灯)
- Lane departure warning(行驶轨迹偏离警示)
- Forward collision warning(前方碰撞预警)